Consumers spent €9.5 billion on sustainable food in 2021. We are spending more and more on products with sustainability labels like Beter Leven, Organic and Rainforest Alliance.
These are the conclusions of the Sustainable Food Monitor 2021, which was carried out by Wageningen University & Research and commissioned by the Ministry of Agriculture, Nature and Food Quality. The Monitor scrutinises consumer spending on products with a sustainability label in three sales channels: supermarkets, food service (such as hospitality and catering businesses), and specialty shops that sell sustainable food. The labels included in the study were ASC, Organic, Beter Leven, Fairtrade, MSC, On the wayto PlanetProof, Rainforest Alliance, UTZ Certified, and Vrije Uitloop.