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15 Best Mattifying Products for Skin That Looks On


best mattifying products

The products curated for this article are independently chosen by the
editorial team. If you make a purchase through the links mentioned below, we may receive a commission. Check out our product
research & curation process

The best mattifying products are a boon for people with oily skin. We all know how challenging it is to maintain oily skin. It’s susceptible to breakouts, acne, and various inevitable skin conditions. The constant greasiness and shine make the skin feel irritating and uncomfortable. Excess sebum production blocks pores which lead to new breakouts while aggravating existing skin condition. Thankfully, we have the best mattifying skincare formulas available on the market that help control shine and greasiness while soothing the skin. 

These revolutionary products regulate sebum production to minimize pore clogging and reduce greasy feelings. Unlike regular skincare products that fade away easily, the best mattifying skin care products keep your skin looking perfect with the required matte finish. They absorb the extra oil and remove impurities while maintaining your natural skin barrier. 

We conducted hours of research to discover some of the most effective mattifying products that help you achieve your skincare goals. From moisturizers to cleansers and sunscreens, we have covered everything based on our first-hand experience and product testing. Keep reading to find your best product.

Our top picks

Best Skin-friendly Cleanser

15 Best Mattifying Products to Control Oiliness And Pore-clogging

A lightweight mattifying foundation that seals your pores and ensures a smooth finish needs to be in your makeup kit. This Maybelline Fit Me Matte foundation blurs your skin imperfections and blesses you with a flawless look on every application. It’s suitable for normal to oily skin types and offers natural-looking medium coverage. You can instantly transform dull skin into a bright and glowing face. You will love wearing this foundation every day as it feels comfortable and breathable.


  • Oil-free
  • Easy to spread
  • Blendable
  • Not cakey
  • Shades stay true to tones


  • Watery consistency for some

  • 2

    Best Non-comedogenic

    LA Roche-Posay Effaclar Mat Mattifying Moisturizer

    LA Roche-Posay Effaclar Mat Mattifying Moisturizer

  • The LA Roche-Posay mattified moisturizer is meant to fill your large pores and control sebum production. Made with advanced Sebulyse Technology, the formula targets excess sebum and restores natural hydration to provide mattified skin. The multipurpose formula visibly tightens pores with a light matte finish. It works as an excellent makeup base and adds a subtle dew to result in smooth and glowing skin. The added ingredients like glycerin, thermal spring water, and lipo-hydroxy acid make the formula soothing even for sensitive skin. 


    • Renews skin cells
    • Antioxidant-rich formula
    • Allergy-tested
    • Non-comedogenic
    • Paraben-free

  • 3

    Best Hypoallergenic

    Cetaphil DermaControl Oil Absorbing Moisturizer

    Cetaphil DermaControl Oil Absorbing Moisturizer

  • One of the mattifying skin care products, this oil-absorbing moisturizer by Cetaphil is a multi-tasker. The 4-in-1 formula controls oil production, reduces shine, hydrates skin, and provides protection while ensuring a matte finish. It absorbs quickly into skin layers for long-lasting hydration and reduces pore clogging. Moreover, the moisturizer features broad spectrum SPF 30 advantage to defend your skin against UVA and UVB rays. It leaves your skin with a healthy, light glow throughout the day.


    • Non-irritating
    • Hypoallergenic
    • Weightless
    • Soothing formula
    • No added fragrance

  • 4

    Best Skin-friendly Cleanser

    Garnier SkinActive Micellar Water

    Garnier SkinActive Micellar Water

  • Say goodbye to harsh rubbing while removing your makeup. The Garnier SkinActive Micellar Water cleanses and removes all your makeup residue without irritation. This skin mattifier eliminates all impurities, including excess oil, dirt, dust, etc., in a few steps. No rinsing is required, please. Just soak the cotton pad and swipe gently. The advanced formula is powered by micelle technology. The micelles attract dirt particles for easy and effective cleansing. It’s tested by professionals, so you can be least assured about its safety.


    • For all skin types
    • Soothing cleanser
    • Vegan
    • Leaping bunny certified
    • Sulfate-free


    • Detergent-like smell for some

  • 5

    Best Non-drying

    NYX Professional Makeup Pore Filler Targeted Primer Stick

    NYX Professional Makeup Pore Filler Targeted Primer Stick

  • Grab this best mattifying product that never turns your makeup patchy and gritty. The primer stick instantly fills enlarged pores and hides fine lines while offering a soft focus finish. It keeps skin texture smoother and softer throughout the day. The non-drying formula keeps your makeup fresh and in place. The formula features a uniquely shaped applicator that goes smoothly on hard-to-reach surfaces for precise application. You can apply it under or on top of your makeup as it dries translucent on the skin. 


    • Sheer finish
    • Suits all skin types
    • PETA certified
    • Cruelty-free
    • Lightweight

  • 6

    Best Non-sticky

    Formula 10.0.6 Seriously Shine Free Mattifying Moisturizer

    Formula 10.0.6 Seriously Shine Free Mattifying Moisturizer

  • Hydrating and moisturizing, the Formula’s mattifying moisturizer restores skin health. Active botanicals like salicylic acid help manage sebum production and condition skin while reducing irritation and redness (1). The added bamboo extracts absorb excess oil, and aloe vera softens skin. It adds a soft focus finish while soothing your skin. This little gem never clogs pores and does the job without feeling greasy and sticky. The Formula 10.0.6 mattifying moisturizer reviews will help you know more about the product.


    • Non-sticky
    • Clean ingredients
    • Offers soft-focus finish
    • Easy to apply
    • Reduces shine


    • Some may not like its gel-like consistency

  • 7

    Best Daytime Lotion

    The Body Shop Tea Tree Mattifying Lotion

    The Body Shop Tea Tree Mattifying Lotion

  • Packed in an green elegant tube, this Body Shop Tea Tree lotion is perfect for blemished skin. Tea tree leaves grown in the lush foothills of Mount Kenya are transformed into oil and added to the mattifying lotion. It’s your ready-to-go daytime moisturizer that doesn’t leave your skin heavy and sticky. It penetrates deep into the skin layers and boosts hydration. You can achieve matte, shine-free results with continuous use. It visibly reduces the appearance of blemishes, and acne and reduces extra oil production (2).


    • Gluten-free
    • Vegan
    • No paraben added
    • Calms redness
    • Adds lightweight hydration


    • Excessive use might dry skin

  • 8

    Best Non-residue Formula

    Bioderma – Sébium – Mat Control Cream

    Bioderma - Sébium - Mat Control Cream

  • The Bioderma matte skin cream minimizes extra shine and ensures a clean look. Designed with an exclusive Fluidactiv patented complex, the Mat Control cream targets sebum quality and blurs skin flaws. It prevents pores from clogging and provides immediate, long-lasting, effective results. Whether you have combination or oily skin, the gel-like cream runs precisely and absorbs quickly while providing a stunning matte finish that lasts for hours. Also, you can use it as a makeup base to create your favorite looks.


    • Controls shine
    • Hydrating blend
    • Non-greasy
    • Blurs imperfections
    • Doesn’t leave residue

  • 9

    Best Waterproof

    Urban Decay All Nighter Ultra Matte Setting Spray

    Urban Decay All Nighter Ultra Matte Setting Spray

  • Keep your makeup fresh and cool with this Urban Decay setting spray. The mattifying makeup spray is made with patented temperature control technology that intact your looks for up to 16 hours. Your skin will love this soothing formula as it’s breathable. The ultra-fine mist goes evenly and doesn’t settle into fine lines and wrinkles. It is infused with kaolin clay that blocks shine, improves skin elasticity, and absorbs excessive oil (3). Mist this unique formula over concealer, foundation, and other makeup products for natural and vibrant looks.


    • Vegan
    • Waterproof
    • No fade spray
    • Smudgeproof
    • Cruelty-free

  • 10

    Best Long-lasting

    Mehron Makeup Skin Prep Pro Mattifying Skin Toner

    Mehron Makeup Skin Prep Pro Mattifying Skin Toner

  • A professionally trusted skin toner like Mehron Makeup Skin Prep Pro is a total game changer. Mattify skin with a new-age formula developed by industry experts. Skin Prep Pro is ideal for all skin types and extends the longevity of makeup even in stressful conditions. It creates a moisture barrier between the makeup layers and the skin for a matte finish all day. You can confidently wear any makeup product on the coldest or hottest days- don’t worry, it won’t break out.


    • Longwear
    • Shine controller
    • Fragrance-free
    • Comfortable
    • Minimizes pores


    • Using it alone might dry skin

  • 11

    Covergirl Clean Fresh Skincare Mattifying Oil-Free Moisturizer

    Covergirl Clean Fresh Skincare Mattifying Oil-Free Moisturizer

  • Nothing beats an oil-free moisturizer that soothes skin without causing breakouts. It’s amongst the best mattifying skin care products that keep the skin hydrated for up to 24 hours. The oil-free and vegan cream slathers evenly on the applied surface and melts easily like butter to penetrate the skin. Infused with electrolyte-rich cactus water, the ultimate hydrating complex balances skin’s natural hydration levels while controlling surface oils. Apply this daily to achieve the desired results.


    • Provides a soft matte finish
    • Fast-absorbing
    • No shine formula
    • Moderate consistency
    • Non-greasy


    • All may not like its scent

  • 12

    Acure Incredibly Clear Mattifying Moisturizer

    Acure Incredibly Clear Mattifying Moisturizer

  • The Acure Incredibly Clear Mattifying Moisturizer promises you skin clarity with every use. This formula is enriched with ingredients like lilac extract, evening primrose, COQ10, argan oil, chlorella, and vitamin E that nourish and moisturize skin (4), (5), (6). The extraordinary fusion restores skin’s elasticity for a firm and even look. Also, it improves texture and prevents moisture loss to make skin soft and supple. Our analysis of the product shows that it’s ideal for day and night use.


    • Sulfate-free
    • Paraben-free
    • Improves skin tone
    • Rejuvenates hydration
    • Mineral oil free

  • 13

    Murad Oil & Pore Reducing Facial Moisturizer

    Murad Oil & Pore Reducing Facial Moisturizer

  • Never let acne trouble you. The Murad Oil & Pore Reducing Facial Moisturizer prevents pore clogging that results in acne and breakouts. It reduces the appearance of pores by 54% and offers 10 hours of oil-free and shineless finish. It’s one of the best shine control products that trap oil to mattify, smooth, and blur skin imperfections. Featuring SPF 45 advantage, the moisturizer cum sunscreen reflects radiation to prevent damage due to UV rays. You can wear it under sunlight and travel freely anywhere.


    • Reduces oily feeling
    • Pore minimizing moisturizer
    • Featherweight
    • Doesn’t leave residue
    • Non-comedogenic

  • 14

    First Aid Beauty Skin Rescue Oil-Free Mattifying Gel Moisturizer

    First Aid Beauty Skin Rescue Oil-Free Mattifying Gel Moisturizer

  • Tackle all your skin concerns with this mattifying moisturizing gel. From oiliness to acne and large pores, the gel formula reduces all to provide clean and perfect skin. It’s ideal for all skin types, especially oily and acne-prone. It features a natural oil-fighting blend that helps reduce greasy skin, eliminate sebum, and prevent blemishes from occurring. Other ingredients like antioxidants improve skin hydration levels, while ceramide 3 protects the skin’s natural barrier to give a plump and youthful look.


    • Eliminates blackheads
    • Safe for sensitive skin
    • Allergy-tested
    • Prevents breakouts
    • Offers a smooth matte finish


    • Might be a bit heavy for some users

  • 15

    Veil Cosmetics AutoMatte Mattifying Balm

    Veil Cosmetics AutoMatte Mattifying Balm

  • Available in a compact, cute case, the Veil mattifying face balm is all set to prep you for on-the-go touchups. The powderless translucent balm brightens your skin complexion and hides all signs of aging. Be it wrinkles, fine lines, or dull skin, the Automatte Mattifying balm provides an instant light glow. It takes away excess shine and creates long-lasting makeup looks. Infused with vitamins C and E, the fusion absorbs sebum, while antioxidants even skin tone and reduce discoloration for HD finish (6).


    • Velvety soft texture
    • Non-chalky finish
    • Prevents oil build-up
    • Improves elasticity
    • Press to open the case lid


    • The effects might not last long

    Now that you have gone through our top recommendations for the best mattifying products, check out our user guide below to find a perfect formula for yourself.

    How to Pick the Best Mattifying Products?

    Here are a few things you can look for while choosing different mattifying products. 


    Mattifying products like moisturizers and lotions have special ingredients that help improve skin condition by regulating oil production. Look for moisturizers and lotions made with natural and effective ingredients like plant extracts, organic acids, etc. Pick oil-free formulas with non-comedogenic ingredients that don’t clog pores. 

    Makeup products 

    While choosing makeup products, check for blends free from harsh chemicals and pore-clogging ingredients. Also avoid shiny finish formulas made with essential oils as they make skin look more oilier, especially when you have oily skin. 

    Hypoallergenic options are perfect for those with sensitive skin. These formulas are mild and do not cause irritation and redness. Those with dry skin may try moisturizing and hydrating blends formulated with ingredients like vitamins, aloe vera, etc., that add an instant boost of hydration.  


    Sunscreens with hypoallergenic ingredients align well with sensitive skin. People with dry skin may opt for moisturizing sunscreens that do their primary job of reducing sun damage while restoring natural skin moisture. Non-comedogenic and oil-free sunscreen formulas are ideal for oily and acne-prone skin.


    When it comes to cleansing mattifying products like facial cleansers gentle and effective formulas always win the game. Oil-free cleansers that remove impurities without stripping off natural oil work great on oily skin. Hydrating cleansers made with humectants prevent dryness and flakiness and are perfect for dry skin. While those with sensitive skin may choose hypoallergenic foaming cleansers. 
    After picking the most suitable mattifying product that aligns with your needs, here’s how to use them.

    How to Apply the Best Mattifying Products?

    Consider the steps while using different mattifying products. 

    Moisturizers and lotions 

    1. Wash your face with a gentle cleanser and dry it. 
    2. Take some quantity of your favorite moisturizer on the fingertips, depending on your skin type.
    3. Apply it on your face using outward strokes. Start with your cheeks and then cover the rest area. 
    4. You can moisturize your skin twice a day (morning and night) for better results. 


    1. Pick a broad-spectrum sunscreen. 
    2. Take enough quantity to cover your entire body, especially the most vulnerable spots. You may have to apply more quantity on areas like the back, shoulders, hands, legs, etc., as they are exposed more to the sunlight. 
    3. Spread the formula precisely using your palm and fingers. 


    1. Pump out your ideal face wash on your palms. 
    2. Add a few water drops and create a lather. 
    3. Spread it on the face in a circular, upward, and downward motion. 


    Achieving radiant and flawless skin is every woman’s dream. Oily skin is different and releases more oil than other skin types. It tends to appear more greasy and shiny. But with the best mattifying products you can cut off excess sebum that may clog pores. They act as magical concoctions to absorb overproduced sebum and leave skin a perfect matte finish. The products mentioned above are the latest additions to the product league and offer clean and smooth skin. When choosing a mattifying product, consider your skincare goals and pick natural and organic formulas depending on your skin type.


    When can I use a mattifying cream?

    You can use a mattifying cream daily to create a smooth canvas for makeup looks or simply to hydrate or moisturize skin.

    How can I achieve matte skin without using makeup?

    To achieve a matte finish without using makeup, you can exfoliate or cleanse your face with a mild cleanser. Then apply a hydrating toner and moisturizer.

    Can I use a mattifying moisturizer on acne-prone skin?

    Yes, you can try mattifying moisturizers on acne-prone skin. These are gentle and do not cause pore clogging to prevent breakouts.

    Why Trust Pinkvilla

    Our product experts study the specifications of every product we suggest and try them out to bring what’s proven to be worthy of your money, time, and energy. We also have subject matter experts from various fields like Fashion, Skincare, Haircare, Home Decor, and Health & Fitness onboard to make sure our suggestions are credible and trustworthy. You can trust select to be your faithful shopping guide for all the right reasons!

    Author BIO


    Anoushka is certified in Professional Skincare and is a Mass Media (Journalism) graduate from Mumbai University. As a More


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    The 11 Best Haircare Brands in Existence,


    I’ve tried a different shampoo, conditioner, scalp scrub, or hair serum virtually every single hair wash and styling day for well over a year. I get it: That’s an absurd statement—but when on a mission to identify the best haircare brands in existence, it’s necessary. I’ve tapped experts who work across hair types to get their opinions, surveyed industry pros, and factored in my own experience in order to generate an unbiased, best of the best list.   

    A true five-star haircare brand is going to have success across skus, work with a range of hair types and textures, and leave hair feeling stronger, healthier, and more manageable than before. I’m the first to admit that no single product is perfect for every individual—but I guarantee there is something for everyone on this list. From underrated hair brands that have found success in sustainability to cult-classics I couldn’t help but shout out, keep reading for the best 10 hair brands (in no particular order) of all time. 



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    Kmart announced a major change to all its stores.


    Kmart has made a major announcement that all of its own-brand skincare and makeup products are cruelty free.

    Australian shoppers can now be certain their favourite products across the budget retailer’s beauty brands – OXX and ANKO – have not been tested on animals.

    In an Australian retail first, the affordable range has been produced under the Leaping Bunny program, and given an internationally-recognised logo to show shoppers the items are free from animal testing.

    For more Kmart related news and videos check out Kmart >>

    Fans of the products have shared their excitement over the news, with many praising the company over the huge move.

    “Not just fab on your skin but also cruelty-free and so affordable. Win win all round – would recommend,” one said.

    Another shared: “So incredibly happy that I can shop Kmart beauty now. Will definitely be visiting.”

    One suggested: “This is a huge leap.”

    While another added: “Kmart you are amazing. Thanks for being the first Australian chain store to make the wonderful leap to get approved as cruelty-free.”

    Kmart has made a major announcement that all of its own-brand skincare and makeup products are cruelty free, file image. Credit: PAUL MILLER

    Approval must be given to the entirety of a brand’s finished products – individual products or items cannot be approved in isolation.

    For Kmart to be approved, the program had to forensically investigate its entire supply chain, including all raw materials and individual ingredients.

    “As a large-scale retailer we know that we have a responsibility to all the many lives we touch, including those of our much-loved animals,” John Gualtieri, Kmart & Target chief executive officer, said.

    “We are delighted to have received cruelty free approval as it marks an important and significant step for our Kmart teams, who have been working incredibly hard over the last few years on incorporating sustainability and positive change into our products.”

    Shoppers can now be certain their favourite products across the budget retailer’s beauty brands have not been tested on animals. Credit: Supplied
    In an Australian retail first, the affordable range has been produced without cruelty. Credit: Supplied

    To be given “cruelty free approval” under the Cruelty Free International Leaping Bunny Program, a supplier is required to introduce an entire supply chain review and ongoing monitoring system.

    “We have seen first-hand the passion of the Kmart team in demonstrating their commitment to ending animal testing for the products we all use on a daily basis,” Michelle Thew, CEO of Cruelty Free International said.

    “Kmart joins over 1,000 brands internationally as a proud partner of the Leaping Bunny family and is the first Australian retailer to obtain approval.”

    7NEWS.com.au has not received any monetary benefit for this story.

    For more engaging lifestyle content, visit 7Life on Facebook.

    The Australian mum claimed her Kmart denim looked better on her than the $200 jeans she purchased.

    The Australian mum claimed her Kmart denim looked better on her than the $200 jeans she purchased.


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    Kmart’s own-brand beauty products are now Leaping


    Kmart has just become the first Australian owned retailer to have its own-brand beauty products awarded a Leaping Bunny logo, marking a “significant” change for the budget brand.

    All “Anko” cosmetic and personal care products at the discount superstore are now officially cruelty free after recently being given the official sign-off from animal protection agency Cruelty-Free International (CFI).

    Nicola Farrell, the business manager for beauty at Kmart, said the move was part of its “People & Planet” campaign which sees the retailer shine a light on some of the responsibilities and commitments it has made within the areas of sustainability and community.

    “The beauty category at Kmart is fast, dynamic, and ever evolving,” Ms Farrell told news.com.au.

    “Our team are continually developing new ranges that meet our customers’ changing needs.

    “Over the past 18 months our focus has been the acceleration of our house brand.”

    Ms Farrell said Kmart has been “focusing on offering exceptional products at exceptional value” across its home brands while taking into account changing customer needs.

    “Our customers’ demands have evolved, they are expecting transparency as well as seeking authenticity and inclusivity from beauty brands,” she added.

    “We are so proud to have partnered with the global gold standard Leaping Bunny and receive the certification.”

    Ms Farrell also said Kmart decided to change its operations across its own-brand beauty products, which launched towards the end of 2022, as the retailer recognised the “responsibility [it had] to all the many lives we touch, including those of our much-loved animals”.

    “The Leaping Bunny is the globally recognisable gold standard for cruelty free consumer products with standards that go over and above legal requirements,” she explained.

    “It was important for us to work with Cruelty Free International to achieve this approval, as we knew it would give our customers the reassurance they deserve when purchasing from our much-loved beauty range.”

    In order for products to receive the Leaping Bunny stamp of approval, companies must meet a strict range of criteria, as well as commit to “no new testing” of its products on animals.

    “To become Leaping Bunny approved, brands must apply a fixed cut-off date, an immovable date after which neither the brand nor any of its suppliers and manufacturers may conduct, commission, or be party to animal tests for raw materials or ingredients anywhere in the world,” Michelle Thaw, Chief Executive of CFI told news.com.au.

    “This applies for their entire supply chain down to the ingredient manufacturer.

    “Finished product testing is also not allowed for Leaping Bunny brands anywhere in the world.”

    In order for Kmart, and any other brand to maintain its status as cruelty free with CFI, an annual supplier monitoring system has to be implemented; and regular independent supply chain audits are conducted to ensure compliance.

    “All Leaping Bunny brands must meet these criteria for their entire own-brand products and for every country they sell in,” Ms Thaw said.

    “Science has progressed so much over the last two decades that beauty products which have been tested on animals are now the exception to the norm.

    “More and more consumers want to make ethical decisions on the products that they use, and animal testing is a major red flag for an increasing number of consumers.”

    As well as overhauling the Anko beauty range, Kmart has expanded it in line with the announcement, a detail eagle-eyed shoppers have already spotted on shelves.

    “There’s new retinol, glycolic acid, and salicylic acid based products that I’m really impressed with,” one social media user shared on TikTok.

    “There’s an all-new skincare range in Kmart, so many to choose from, all just $6,” another shopper posted.

    Viewers were quick to comment, with many declaring the new goodies were “amazing”, as others compared some of the items to expensive brands sold elsewhere.

    “The lip masks slap! I have one of every colour! Watermelon and raspberry are the best,” one happy customer wrote.

    “The hair and body mists are a ‘dupe’ for Sol de Janerio,” another claimed.

    Originally published as Kmart’s own-brand beauty line is now Leaping Bunny approved


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    IGK Hair Reviews – Does It Work? Is IGKHair.com


    The haircare industry can be vast and intimidating. Products that were recommended one year turn poisonous the next, with lawsuits alleging that they cause hair loss. Alternatively, individuals may find themselves purchasing a shampoo from one brand, a conditioner from another, and a mask from an unknown website. The starting point in finding products that will make up one’s hair care routine is such a difficult task, let alone finding one brand that will supply all those products. What’s worse is when a well-suited brand is discovered, but affordability as a whole doesn’t match.

    Our research team became acutely aware of this sense of discontent, incompatibility, and missingness. And so, they set out to locate a company that offers a selection of clean hair products that people can rely on. The result of this research is what we’re here to talk about in depth. Let us go deeper into IGK and how their revolutionary products will change the haircare industry.

    What is IGK?

    IGK is marketed as a next-generation hair care company that creates rather than follows trends. Aaron, Franck, Leo, and Chase, the founders, all had one goal in mind: to provide consumers with a modern, salon-worthy hair care color that is also good for hair health. Their product line has all been designed by professionals who ensured rigorous testing before putting them on the shelf. In fact, this team promises to remain loyal to customers. How? By ensuring that all of their products emphasize the significance of cleanliness, innovation, and hair nourishment while advocating simple style techniques.

    What makes this brand unique is the collaboration of specialists. For example, Aaron is a sought-after stylist in New York City who has a distinct eye for hairdressing and has been crowned king for capturing each person’s style. Then there’s Franck, who opened salons in hotels throughout Miami, New York City, and even Los Angeles before co-founding IGK salons with his brother Leo. Speaking of Leo, he began styling hair in Paris at the age of 14. Within five years, he built a celebrity salon, and six years later, he relocated to the United States to launch IGK. Finally, we have Chase, who is well-known in Hollywood as a celebrity hairstylist.

    Given the combined decades of experience of these four stylists, it is safe to assume that IGK products have always been in good hands. Due to the fact that this brand has offered a variety of products since its inception, we will mostly concentrate on the bestsellers.

    What are IGK’s bestsellers?

    IGK offers a variety of hair care products, the most popular of which are:

    Antisocial Dry Hair Mask

    Antisocial dry hair mask is an overnight, leave-in hair care mask that repairs and softens hair without leaving any messes or residues behind. According to the IGK team, the bond-building technology works from the inside out to restore and protect hair. This therapy, which is safe for all hair types including colored and chemically treated, is believed to attach to the natural protein found within each hair fiber. As a result, individuals can foresee internal strengthening.

    Furthermore, its abundance of amino acids is thought to work together to smoothen the hair cuticle, add shine, and prevent future damage, particularly when exposed to blow-drying and brushing. The Antisocial Dry Hair Mask also contains vegan silk proteins for optimal smoothness and softness. Upon application, individuals need not worry about washing or restyling. In fact, it’s as easy as spraying on dry hair and combing through before bed. Other advantages include enhanced hydration and lightweight feel, maximum frizz control, and UV protection.

    Good Behavior 4-in-1 Prep Spray

    Good Behavior 4-in-1 Prep Spray is a multi-tasking hair spray meant to be used as the first step in a hair routine. It is believed to gently detangle the hair, control frizz for up to a full day, protect against heat and provide shine. This weightless formula also supports additional styling. With respect to the main ingredients, we have the likes of spirulina protein and coconut oil. The former is reckoned to strengthen and nourish the hair, whereas the latter adds shine and helps detangle hair (without any breakage).

    To use this product, individuals are advised to simply apply it to damp, clean hair before any other styling. Once applied, the product must be carefully combed to achieve even distribution. The rest entails styling as one desires. This spray is thought to be safe for all types of hair, including colored and chemically treated hair. In addition to frizz control and shine, individuals can expect to have more hydrated hair and UV protection.

    Good Behavior Smoothing Spray

    The Good Behavior Smoothing Spray is a heat protective blowout spray aimed to provide the smoothness, and frizz-control capacities linked to keratin treatment. The spirulina protein in this spray is believed to strengthen and nourish the hair. Moreover, it offers a rich source of amino acids said to heal hair and scalp health. Interestingly, this solution comprises innovative bonding polymers as well, which are believed to mimic the coating and smoothening properties of a keratin treatment.

    When these ingredients are combined, users may expect zero frizz, optimum smoothness, and a quicker time to blow dry hair. This product should be misted over damp hair in sections and thoroughly combed. The final steps include blow drying in sections with heat, and either styling as usual or reapplying the product with a flat iron. Concerning suitability, this spray is safe on all hair types, including colored and chemically treated hair. How can anyone overlook the protection it offers, namely for heat up to 450 degrees Fahrenheit?

    Good Behavior Ultra Smooth Shampoo

    The Good Behavior Ultra Smooth Shampoo is a shampoo proclaimed to provide an instant smoothening effect while blocking and fighting off frizz. It contains a seven-smoothing oil blend known to support nourishment and overall shine. Another key aspect worth noting is the use of frizz-blocking technology, which is deemed effectively even in the shower. Finally, its formula is rich in spirulina protein, a recurring ingredient known for its ability to advance hair nutrition. To experience optimal smoothness, individuals are advised to apply the shampoo onto wet hair, massage it in and rinse it off. Did you know the Good Behavior Ultra Smooth Shampoo contains a smoothing agent and is silicone-free, and PEG-free?

    Good Behavior Ultra Smooth Conditioner

    The Good Behavior Ultra Smooth Conditioner is another product that uses frizz-fighting technology, a seven-smoothing oil blend, and spirulina. The difference between this product and the one mentioned above is that it must be used for at least three minutes after shampooing, specifically, from mid-lengths to hair ends.

    Expensive Glaze

    Expensive Glaze is purportedly a UV-protecting glaze that transparently sticks to hair and acts as a weightless shield, helps intensify color depth and overall dimension. Amla oil in this product is used for its hair conditioning properties that provide shine and strength. The next ingredient found in this formula is sea kelp extract, which is reckoned to prevent damage from external aggressors. Lastly, sunflower seed oil is used to provide hydration and long-lasting softness.

    Overall, this UV-protecting glaze is designed to be applied in the shower, after shampooing, squeezing out any extra water, and then properly applying it. To get the most out of this solution, people should gently massage it from root to tip, leave it on for two to three minutes, and then rinse it off. These steps must be repeated at least twice a week in place of a conditioner.

    First Class Dry Shampoo

    First Class Dry Shampoo is a heavy-duty charcoal dry shampoo aimed at allowing people to go longer between hair washes, even after the most strenuous activities. This product contains charcoal powder, which is used to detoxify the hair by lifting grime and buildup. White tea powder is also used as a means of relieving the scalp. As maintained by the IGK team, this dry shampoo can clean even the oiliest hair and scalp while removing odors.

    Individuals must part off their hair and use the product in a sweeping motion to any oily or filthy regions. The solution must then settle for 30 seconds before any surplus formula is removed. For the best oil absorption, this dry shampoo is recommended at night before sleeping. Lastly, this product offers UV protection and may add volume.

    Beach Club Texture Spray

    Beach Club Texture Spray is a product intended to deliver a beachy, salty, windswept look without the stickiness, dryness, or heaviness that traditional texture sprays have. What’s interesting about this spray is the use of gluten-free hydrolyzed wheat protein and glycerin. This duo is anticipated to naturally increase hair volume and body and lock in moisture and texture respectively. That’s not all, proper uses are believed to provide protection against external heat sources.

    To use the Beach Club Texture Spray, shake it 10 to 12 inches away from the head and spray in parts on wet or dry hair. For beach waves, apply the product in small portions, then twist and release the sections, allowing them to fall freely. Finally, spray the product all over and blow dry it for a textured blow-dried effect.


    Mistress is a leave-in conditioning balm meant to melt into the lengths of hair to boost hydration. It is equipped with an ultra-light formula that allows for easy detangling and smoothing. Its key ingredient is none other than coconut oil. Aside from the mentioned benefits, coconut oil provides frizz-control, shine and UV protection.

    It is advisable to begin with a small amount of Mistress and gradually increase it as needed. While the hair is wet or dry, this product must be applied from the mid-lengths to the ends. Those with curly or coiled hair should apply Mistress all over the hair for more defined curls with hydration. To manage the outcomes of smooth, frizz-free blowouts, a small quantity of Mistress is recommended with any styling product.

    Cash In Repair Serum

    Cash In Repair Serum is a restorative serum trusted to protect hair from heat, reduce breakage and repair damage at the root. The IGK team went on to argue how this solution may possibly have hair feeling 11 times softer and sealing up to 88% of split ends. The main ingredients found inside the Cash In Repair Serum are vegan silk extract and biomimetic bond building technology. This duo is primarily used for supporting hair strength (namely by creating a breathable physical layer of protection) and repairing damaged hair respectively.

    To further strengthen this formula, the creators included baobab and amla oils for maximum moisture, strength, shine and healthy hair cuticles. Regarding uses, individuals should consider applying a generous amount to clean, damp hair or as a softening gel on the tips of dry hair.

    Permanent Color Kit

    The Permanent Color Kit is an at-home hair kit developed by colorists. It was created expressly to deliver salon-quality effects like salon-worthy color, shine, less breakage, and softer hair. This kit celebrates the likes of squalane, orchid extract, and bamboo extract, which have been linked to moisture balance, improved shine, soft and smooth hair, and ideal strength.

    Unlike the above mentioned products, the Permanent Color Kit requires quite a bit of time to execute. The first step to vibrant color, is to have detangled and properly sectioned off hair. Second, the protection gel must be applied along the hairline (avoiding stains on the ears). Next, the entire Color 2 Rich Cream Pigment must be added to the Activate 3 Nourishing Color Developer bottle. Once added and given a good shake, individuals are recommended to apply the mixture to sectioned hair.

    After covering the entire scalp, it must rest for anywhere between 35 and 45 minutes, and later rinsed out. The final step entails applying the Treat 4 Post-Color Treatment Mask from the root to the ends, allowing it to sit for five minutes before rinsing it all out.

    Thirsty Girl Leave-In

    Thirsty Girl Leave-In is a leave-in conditioner that aims to nourish, protect hair, and control frizz for up to a full day. It features a patented hyaluronic acid technology designed to hydrate the hair without added weight and provide protection against humidity and pollutants. This leave-in conditioner also contains pure coconut milk, which has smoothing and strengthening characteristics as well as the ability to prevent breakage and split ends.

    To indulge in its benefits, simply shake the product well and hold it 10 inches away from the head. Spray it on clean, damp hair that has already been sectioned off, paying special attention to the regions with the most damage. Comb the product thoroughly, and when the hair is almost dry, apply any other preferred style products. This product to the ends for optimal hydration.

    Crybaby Anti-Frizz Serum

    Crybaby Anti-Frizz Serum is an oil-based serum that aims to eliminate frizz, smoothen, and soften hair all while providing shine. Coconut oil, which is known for its healing powers, is the key ingredient. It may heal the hair from the inside out by addressing protein loss and keeping the hair moisturized. To get started, individuals are asked to warm the contents between the hands before applying them to damp or dry hair. Normally, the Crybaby Anti-Frizz Serum is used all over the head, but it can also be used just around the hairline; this is entirely up to each user.

    Rich Kid Cream

    Rich Kid Cream is a lightweight gel styler for maximum hydration and for achieving a careless tousled look. This gel contains coconut oil, which has the potential to restore and repair hair and address the source of any damage. Moreover, the solution at hand has been equipped with vitamin A for its nourishing and strengthening qualities. It’s important to start with a small amount of this product, especially for those who have fine hair, before adding any further. When the hair is almost dry, the gel must be warmed between the hands, and the contents must be applied from mid-length to the ends.

    There are several different styles that Rich Kid Cream can help achieve. For example, frizz-free waves can be obtained by twisting the hair in small sections as it dries. To learn more styling hacks, individuals are strongly encouraged to visit the official IGK website.

    Offline Hydration Mask

    Offline Hydration Mask is a deep conditioning mask that aims to rejuvenate hair from within. Its formula contains turmeric butter, which is said to deeply moisturize and rejuvenate hair while protecting it from future damage. Green tea seed oil is also used for smoothing hair fibers, sealing in hair color, and adding shine. This mask should be applied after shampooing the hair for the greatest effects. People are instructed to wring out excess water and apply a generous amount of the mask from root to tip. As with most solutions thoroughly combing the hair and leaving it in for three minutes are required. Once the time is up, the mask must be rinsed out. In addition to hair regeneration and hydration, this mask is believed to be a heat protector.

    Mixed Feelings

    Mixed Feelings is a toner that may be used with any style product, shampoo, or conditioner. The purpose is to neutralize any brassiness in the hair color. From the looks of it, this toner contains purple pigment, which allows hair to be toned, specifically blonde, silver, and violet. In our opinion, this is a quick and simple technique to tone hair at home without requiring any changes to existing hair care procedures.

    To begin, individuals must press the button on the tub’s bottom to discharge the droplets. The number of droplets required is determined by the hair color and the product being blended. There is a dosage chart available under the images on the bottle with recommended number of droplets by product type and hair color. Once the latter has been decided, it must be added a shampoo, conditioner, or styling product of choice.

    Color Depositing Hair Mask

    The last of the bestsellers to be watchful of is the Color Depositing Hair Mask. The Color Depositing Hair Mask helps upgrade one’s existing hair color in a single step. Available in 18 semi-permanent IGK shades, this formula is reckoned to restore moisture levels, add shine, strengthen hair strands, improve elasticity, and protect hair from the risk of breakage. These outcomes are said to be possible because of the synergy created between squalane, prickly pear cactus, meadowfoam oil and quinoa.

    It should be noted that this mask is not intended to conceal or brighten grays. The provided shade chart will provide a better idea of the effects people can expect based on their existing hair color. Individuals are strongly urged to conduct a patch test on one strand of dry hair before using this mask. If the color is too sheer, another strand test with a bigger amount may be required.


    What does science suggest about the ingredients in IGK?

    Without a doubt, each IGK product contains an extensive list of ingredients that should be evaluated, but to keep things straightforward, we’ve concentrated on what science says about the most commonly used ones throughout the bestsellers. The following is a summary of what there is to know:

    Vegan Silk Protein

    Vegan silk protein is a biomimetic silk protein produced through white biotechnology. According to one source, this ingredient benefits the environment and serves as a natural silk substitute for skin and hair health. This fermented substance is thought to restore and protect hair from pollutants while providing long-lasting color. The latter benefits are said to be due to its film-forming characteristics.

    Secondary effects include hair nourishment, evenness, and protection against thermal or chemically induced structural damage; not to mention a desirable silky touch. To our surprise, vegan silk proteins have made their way into not only hair care solutions, but also facial, body, eye contour, sunscreen, and makeup products, making them extremely versatile.


    Squalane is a lipid that can be obtained from a variety of sources, but for the purposes of IGK, it is derived from sugarcane. The lipid must be hydrogenated before it can be used in skincare and hair care products, which increases its stability. Otherwise, it will spoil quickly. In terms of hair health, this ingredient is known to improve shine and reduce breakage. No matter what variables may influence hair health, be it weather, age, diet, or heat damage, using squalane has been demonstrated to renew hair fibers and shield them from further harm. All it takes are a few drops before rinsing in the shower.

    Amla Oil

    Amla oil is extracted from the Indian gooseberry (or Amla) fruit. This is a staple in ancient Indian medicine, or Ayurveda, because it is high in vitamin C, minerals, and antioxidants. Several modest studies have been completed at the time of writing, and experts have concluded that amla oil could potentially eradicate hair parasites, improve hair appearance, and promote growth. While these findings are encouraging, it is crucial to highlight that they are based on animal research. But, despite the lack of human research, this oil is still a candidate because of promising findings and minimal to no risk.

    Coconut Oil

    Coconut oil is a highly versatile product that is used not only for cooking but also for health and beauty. To date, it has been reported to be more beneficial than mineral and sunflower oils for preventing protein loss in hair. This could be due to the fact that coconut oil is mainly composed of a medium-chain fatty acid known as lauric acid. Because of this chemical, it has a long, straight structure that allows it to be absorbed efficiently in the hair shaft. Aside from its preventive benefits, coconut oil is supposed to encourage hair growth by increasing hydration and reducing the impacts of environmental damage (such as wind, sun, and smoking). Other advantages include lice control, UV protection, dandruff therapy, and prevention of hair loss.

    Try IGK products today and see the difference!

    Frequently Asked Questions (FAQ)

    Are IGK products tested on animals?

    IGK products are not tested on animals. Matter-of-factly, they are all Leaping Bunny certified.

    Do IGK products contain phthalates, sulfates, silicone, or mineral oils?

    IGK products do not contain any mineral oils, phthalates, or surfactant-based sulfates. However, some products contain silicone.

    Why are IGK products formulated without sodium chloride?

    IGK products, excluding IGK color, do not have sodium chloride because it is known to strip hair of color and reduce the duration of keratin treatments.

    Are IGK products paraben-free?

    All IGK products are proclaimed as being paraben-free.

    Are IGK products safe to use with keratin treatments?

    IGK products are thought to be safe to use with keratin treatments as they do not contain any SLS or SLES.

    Are IGK products color safe?

    IGK products are believed to be color safe and should not lead to any color fading.

    Do IGK products offer heat and thermal protection?

    Heat and thermal protection are product-specific benefits. Please review the best-selling products listed above or visit the website to see whether each product does provide heat and thermal protection.

    Don’t miss out on this limited-time opportunity to get IGK products!

    What fragrances are used in IGK products?

    IGK products contain a variety of fragrances. The team claims to have taken their time selecting them so that each product elicits a distinct feeling.

    How should I layer IGK products?

    As a regular hair care routine, IGK products should be layered the following way: Shampoo, conditioner, mask, detangler, heat protectant and leave-in conditioner. At this point if any creams, mousses, or gels are preferred, they should come next. Following that are oils and serums. Dry products such as hair sprays and dry volume sprays are recommended at the very end. That said, every individual is unique and has different hair care needs. So, people will need to consider their respective hair health before deciding on a layering strategy.

    Are IGK products safe on extensions?

    Extensions exist in a variety of shapes and sizes, and they may/may not contain bonding chemicals. So, before using IGK products, individuals should consider consulting with the stylist who put the extensions on.

    What makes IGK color different?

    IGK color is the first at-home color system made with professional-grade and clean ingredients. It should provide salon-quality color for all hair types and textures, while conditioning, protecting, and eliciting an appropriate shine. Moreover, IGK’s solutions are deemed free of allergens, ammonia, fragrance, phthalates, parabens, and gluten.

    Who do I contact to get tips on IGK products?

    The IGK website has a chat feature that can be accessed here. The next best possible option is to send an email to customer support at hello@igkhair.com.

    Does IGK ship internationally?

    Currently, IGK only ships to the contiguous United States. However, their line exists on Sephora whose online store does ship internationally. Furthermore, international residents can call 1-855-IGK-3322 to see if they can find a courier to ship to the desired country.

    What is the IGK shipping policy?

    IGK orders over $40 qualify for free shipping! As for the estimated arrival time, orders will typically arrive between three and eight business days.

    What is the IGK return policy?

    IGK allows refunds or exchanges on orders placed on their website within 14 days of purchase. Any products purchased at salons or retail partners should be returned at that location. Items that are returned must be either unopened or gently used. Once the merchandise is returned to IGK, a temporary credit for the order value will be granted. If this credit is not used within a week, it will expire, and a refund is provided to the original payment method. For any other questions or concerns, customer support should be reached either by email or phone.

    Click here to get all the details about IGK products >>>

    How much do IGK products cost?

    Pricing depends largely on the product under question, the quantity one wishes to purchase and whether individual products or bundles are of interest. Below is a breakdown of both the bestsellers and other hair care products worth exploring:


    • Antisocial Dry Hair Mask (5 oz): $30.60 each
    • Good Behavior 4 In Prep Spray (7 oz): $32 each
    • Good Behaviour Smoothing Spray (5.6 oz): $28.90 each
    • Good Behaviour Ultra Smooth Shampoo (8 oz): $32 each
    • Good Behaviour Ultra Smooth Conditioner (8 oz): $32 each
    • Expensive Glaze (4.2 oz): $32 each
    • First Class Dry Shampoo (6.3 oz): $32 each
    • Beach Club Texture Spray (5 oz): $34 each
    • Mistress (5 oz): $29 each
    • Cash In Repair Serum (1.7 oz): $34 each
    • Permanent Color Kit: $28 each
    • Thirsty Girl Leave In (5 oz): $32 each
    • Crybaby Anti-Frizz Serum (1.5 oz): $32 each
    • Rich Kid Cream (5 oz): $29 each
    • Offline Hydration Mask (6.7 oz): $38 each
    • Mixed Feelings (1 oz): $29 each
    • Color Depositing Hair Mask (6 oz): $29 each
    • Other Haircare Products:
    • Good Behavior Blowout Balm (5 oz): $34 each
    • Beach Club Travel (1.7 oz): $16 each
    • First Class Travel (2 oz): $16 each
    • Direct Flight Dry Shampoo (6.3 oz): $32 each
    • No Limit Volumizing Spray (5.4 oz): $32 each
    • Mistress Travel (1.7 oz): $16 each
    • Jetlag (6.3 oz): $32 each
    • Legendary Shampoo (8 oz): $32 each
    • Legendary Conditioner (8 oz): $32 each
    • Rich Kid Travel (1.7 oz): $16 each

    IGK also offers sets, each one containing products that work well together. For more information on these sets and their pricings click here. Another point worth noting is that IGK presents discounts when purchasing in bulk.

    Final Verdict

    Overall, IGK is a well-established salon brand that currently offers a wide range of hair care products, including shampoos, heat protection, and everything in between. In line with our editorial team’s examination of the IGK bestsellers, it should be evident that the creators focused on ingredients that have traditionally been used for hair care or have long been approved by society for their efficacy. Matter-of-factly, ingredients were chosen with environmental support and hair development, recuperation, moisture, protection, and reduced breakage risk in mind.

    Aside from careful formulation, our editorial team appreciated that the IGK team took the effort to educate the public on each product, offering a detailed ingredient’s list and instructions on uses, and putting together bundles that support certain hair care needs. Did we mention the creators emphasized the most hair types, textures, and conditions? The coming together of the founders, each of whom brings decades of experience and a solid reputation to the table, is a major selling point in support of IGK as a brand and its offerings.

    To see in what ways IGK might support unique hair needs, visit the official website by clicking here! >>>



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    Sustainable Packaging Myths in the Beauty Industry


    Derek Chase, the founder and president of sustainable beauty and wellness brand FLORA + BAST, recently spoke with Packaging World about his thoughts on the misconceptions related to packaging in the sustainable beauty industry and explains how consumers can become better educated to identify greenwashing.

    Packaging World:

    Can you tell us a bit about FLORA + BAST? What inspired you to create the company? What is your mission?

    Derek Chase:

    FLORA + BAST is a culmination of and interplay between my personal struggles with staying optimally healthy and my interests in helping enhance health and reduce suffering in the world. We thought, why is no one creating health-promoting cannabis products? Why is cannabis marketed like alcohol, when there are so many health-restoring benefits when used intentionally to solve a health problem? So, we set out to create a portfolio of products that hit on segments I personally have struggled with my whole life—namely sleep, skin, sex, and stress.

    Why is the environmental impact of your company and its products important to you?

    When I was 10, my family moved to Massachusetts, and we would travel into Boston to hang in the Commons and walk along the Charles River. At that time, I was blown away that our rivers and streams and many other natural resources are so toxic you can’t swim in them, and then to find out it was the direct result of known activities going on in the manufacturing world? Since this awakening, environmental degradation has always been a neurosis of mine, especially as I started my career in the CPG industry and noticed how much waste there is behind the scenes when it comes to producing packaged goods.

    When it came time to design FLORA + BAST, I wanted to make sure we were being good stewards of the environment and ensuring all our packaging and processes limited waste. We started with a universal box and bottle created from agricultural waste. Knowing how much waste there is in discontinued products from my experiences after having worked at Johnson & Johnson and L’Oréal, I figured this would ensure that no box or bottle would ever get trashed due to slow market movement. From there, we upgraded our approach to source a 100% post-consumer recycled bottle and have stopped using ink or metals on our boxes, making them more friendly to factory workers who are slightly poisoned every time the printers are running. Instead, we emboss and deboss only. For our pouched products, we use a compostable material and make the pack size just big enough to fit the contents. For our glass jars, we source a non-plastic compostable top made from PHA [the bioplastic polyhydroxyalkanoate].

    How prevalent is greenwashing in the beauty industry? Why do you think this is the case? What are some of the most egregious claims you’ve seen?

    Greenwashing is very prevalent, but I think it’s a systemic issue not a bunch of people trying to deceive customers. I think that, when it comes to packaging, everyone worries about product stability and aesthetics first, and the eco-nature of it is sort of a plus. I believe the problem stems from the fact that no one in a large corporation is ever measured by their ability to impact the eco-nature of their products. Brand managers are not told they need to limit waste by any amount, they are not penalized for waste, or rewarded for creating a cleaner supply chain, so the only way a large brand would consider designing something that is truly eco-friendly is if it’s part of their brand DNA. In this case, the easiest way to communicate that aspect of the brand is through primary and secondary packaging, which is a good start but falls short in terms of truly being eco-friendly, as primary and secondary packaging waste is a very small amount of the waste created.

    There is no attention paid to the sturdy plastic buckets, totes, and drums used to transport raw ingredients, international shipments of ingredients and packaging that are readily available domestically, but pricier, or corrugated boxes used for transport from supplier to supplier, manufacturer to brand, and brand to retail. There are so many back-end issues with product manufacturing, and greenwashing is something that naturally occurs because people are not incentivized to do the right thing.

    FLORA + BAST's sustainable packagingSays Chase of FLORA + BAST’s packaging, ‘I wanted to make sure we were being good stewards of the environment and ensuring all our packaging and processes limited waste.’What are some of the challenges in educating consumers on sustainable packaging and manufacturing claims?

    They don’t care a lot of the time. People are so busy and stressed nowadays, and a lot of consumers get even more stressed when they find that something they love is killing the world, and they go into denial. I am guilty of this myself, and I experience a lot of anxiety from my purchase decisions.

    Can you discuss some of the myths and misconceptions around sustainable beauty, especially as they pertain to packaging and manufacturing/packaging automation?

    The biggest myth is that packaged goods can be eco-friendly. It’s just not true, it’s more eco-friendly in some cases, though one cannot tell until they know the back end of how it was manufactured and where. So products can be less bad, but there is no such thing as a product that reduces waste.

    Additionally, automation is worse for eco-related issues. Generally speaking, these highly automated machines create a ton of waste at the setup and shutdown of production. They create massive amounts of inventory that then go to waste when the product doesn’t perform. It creates inferior products that sit in hot warehouses for months or years before being sold. It limits jobs for humans and results in inferior products, which are then liquidated or trashed to make way for new products that will hopefully sell well.

    How can the industry educate consumers? What are some of the steps you’re taking to help them better evaluate sustainability claims?

    We struggle here. The only way we think the problem can be solved is through certification and a resulting seal on the pack. The beauty industry was fast to jump on board with Leaping Bunny, and I think that with the right incentives, and given where the consumer is now, that is to say,  finally considering eco-friendliness as a major part of their purchase decision, we are at a place in time where certification would steer purchase decisions, and so a certifying body is needed. This agency would need to look at the whole supply chain, not just the packaging, in their certification process.

    You say that “while consumer commitment to sustainability is a step in the right direction, consumer education is key to combatting greenwashing.” Is it the consumer’s responsibility to understand when brand marketing is greenwashing, or is it the industry’s responsibility to crack down on misleading sustainability claims (e.g., the FTC’s Green Guides)?

    In order to right the waste problem in the CPG industry, there needs to be a certifying agency much like Leaping Bunny that is universally accepted by all brands that lays out clear directions about how brands can become more eco, and as a result, receive a better score from the agency. Also, retailers have begun to enact certifications for brands. Sephora is the biggest player to focus energy towards this effort with their Planet Positive program, which takes into account energy usage and other details beyond just primary and secondary packaging.  PW


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    Where to buy Glossier in the UK? Brand set to


    GLOSSIER has become the go-to affordable, cruelty-free beauty brand for fans who love barely there makeup.

    And the must-have brand will soon be readily available to shop at Sephora UK, with products landing in store and online this month.

    Glossier is the place to shop must-have cruelty free beauty products


    Glossier is the place to shop must-have cruelty free beauty productsCredit: Glossier

    A favourite with beauty fans and celebs alike, the brand has a number of cult favourites that keeps shoppers coming back for more.

    From the OG Boy Brow eyebrow product to Sophia Richie’s go-to mascara, the Lash Slick.

    With plenty of bestselling items in teh brand’s line up many fans have been looking for more ways to get their hand on their favourite buys for a while.

    Luckily that’s all about to change.

    Sarah Boyd, Sephora UK Managing Director, has announced the move into Sephora much to the delight of UK fans.

    Boyd commented: “After the great success of Glossier at Sephora in the US, we are extremely excited to launch the brand in the UK both online, on our app and in our wonderful store in Westfi eld Shepherds Bush, exclusively.”

    Glossier’s expansion is part of the brand’s goal “to bring more Glossier to more people” worldwide.

    Most read in Fashion and Beauty

    It comes after the huge success of Glossier expanding across 650 Sephora stores in the United States and Canada in February.

    Previously Glossier items have only been available to buy in the UK from glossier.com and the Covent Garden store in London.

    When is Glossier on sale in Sephora UK?

    The full Glossier range will be available to shop at Sephora UK, in Westfield Shepherds Bush, as well as online at Sephora.co.uk from 15 September, 2023.

    But eager Sephora customer can preview the collection dropping in Sephora UK through the app.

    Speaking about Glossier’s expansion, Glossier Chief Executive Officer, Kyle Leahy, shared: “Glossier is built on community, and Sephora is not only an iconic global retailer, but also shares our commitment to community.

    “With the UK being Glossier’s second biggest market, this Sephora partnership and first-ever wholesale retail relationship in the UK is the perfect progression for us.”

    Where to shop Glossier products in the UK?


    Glossier.com has every item stocked online, and you can also browse in person by heading to Glossier’s only London store, situated in Covent Garden, in central London.

    Sephora UK

    As of September 15, you will be able to shop Glossier products at Sephora UK online, via the Sephora app and in store.

    Is Glossier cruelty free?

    Yes, Glossier is completely cruelty free as the brand does not test the products on animals, and it is vegan too.

    Glossier has been Leaping Bunny certified, and undergoes regular audits to ensure the brand and all its products are compliant.

    The Glossier website reads: ” We’re committed to being cruelty free: this means we do not test on animals at any stage of product development, and we will only work with vendors who uphold the same standards.

    “We are proud to share that our products are certified cruelty-free by Leaping Bunny, the only internationally recognised certification organisation for cruelty-free companies.

    “Being Leaping Bunny certified also means we’ll have regular independent audits to ensure we’re compliant.”

    With the launch fast approaching, what do you need to have on your radar?

    Glossier reviews

    Cloud Paint

    Cloud Paint is the three-in-one make-up product you need


    Cloud Paint is the three-in-one make-up product you needCredit: Glossier

    Cloud Paint is one product I simply can’t live without, come winter or summer, no make-up make-up looks and full glam.

    Cloud Paint is a three-in-one product, which works as a bronzer or blusher, as well as a lip tint and eyeshadow.

    I love the shade “Dusk” for an all year round golden glow, while Beam and Puff are also my go-tos for an extra pop of colour on the cheeks.

    Another reason why we love Cloud Paint is because it is super versatile, and easy to apply, you can dab on with your finger tips, or blend with a brush or beauty blender.

    • Cloud Paint, £20 from Glossier – buy here

    Lash Slick

    Mascara is always a must have


    Mascara is always a must haveCredit: Glossier

    Lash Slick is one mascara I can’t get enough of, in fact I have one in both black and brown shades because it is longlasting as one sweep is enough to last throughout the day and give you a voluminous lift.

    One sweep of this mascara will lengthen your lashes, but it is also buildable so you can layer up too.

    The brush is silicone-style so it coats and separates individual lashes, while the nourishing formula contains provitamin B5 and Biotinyl Tripeptide-1 to help your lashes grow.

    In fact, I’ve been told my lashes look super long, and the common denominator is Glossier’s Lash Slick.

    • Lash Slick, £18 from Glossier – buy here

    Future Dew

    Glowing darling


    Glowing darlingCredit: Glossier

    Glossier’s Future Dew is one product many rave about, and a failsafe in my make-up bag.

    Whether you want a natural glow for a minimalist make-up look, or an added touch of highlight, without looking iridescent, in the evening, this is the solution.

    Future Dew is almost a skincare and make-up hybrid. You can apply all over your face, or dab onto your cheekbones and brow bone for a radiant and glowing complexion.

    The secret is the nourishing plant oils used in the formula, which moisturise your skin, add that glow, without leaving your skin feeling tacky or greasy.

    • Future Dew, £26 from Glossier – buy here

    You fragrance

    You fragrance is a signature you can't shop at Glossier without buying


    You fragrance is a signature you can’t shop at Glossier without buyingCredit: Glossier

    Glossier’s You fragrance is the most iconic scent, simply because it fills the stores and you can’t help but question “What scent is that” as soon as you step foot in the Glossier HQ.

    It is musky, but longlasting, and not too heavy, just the perfect scent for day and night.

    I’ve ploughed through bottles of You, and it’s my go-to everyday scent.

    • You fragrance, £57 from Glossier – buy here

    Stretch Concealer

    Bye bye blemishes


    Bye bye blemishesCredit: Glossier

    A concealer is one of our go-to’s we simply won’t leave the house without applying, especially to disguise those dark eye bags, no matter if we are opting for a no make-up look, or full on glam.

    Glossier’s concealer is lightweight, and blendable, as well as buildable, perfect to create a natural look or full glam to last for hours on end.

    It comes in a whopping 32 shades ranging from very light to very deep, so there’s something to suit every skin tone.

    • Stretch Concealer, £22 from Glossier – buy here

    Boy Brow Grooming Pomade

    It's another failsafe we can't live without


    It’s another failsafe we can’t live withoutCredit: Glossier

    Boy Brow is another failsafe beauty product we can’t live without, and we won’t ever take it out of our essential make-up products.

    This product has been described as the cult hero item that “defines, thickens and shapes for face-framing brows in seconds.”

    It is a conditioning formula, and doesn’t leave your eyebrows looking crispy, which is one of our pet peeves.

    Simply glide through your eyebrows to smooth, straighten, or accentuate your facial feature.

    I did a midsize Asos haul - I couldn't even button the large top over my chest
    I date for money because love got me nowhere - now I sip champagne on yachts
    • Boy Brow Grooming pomade, £18 from Glossier – buy here

    Want to find more savings on your online shopping? Then head to Sun Vouchers where you can get discounts and voucher codes from hundreds of top retailers including B&Q, Boots, Iceland, Lookfantastic, Dunelm, adidas and more.


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