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Ray White Marine to Bring Luxury Sunreef Catamarans to Australia

Ultra-eco-friendly catamarans may soon be cruising the waters of Australia after one of the country’s biggest yacht brokerages, Ray White Marine, agreed to distribute Polish-made Sunreef Yachts in the sunburnt country.

Ray White Marine Sales Director Brock Rodwell said he was very excited by the appointment, citing Sunreef Yachts’ industry-leading technology and aesthetic appeal.

We have watched the brand grow and evolve over the past few years and the product is proving to be very popular with innovative eco-technology and stylish exterior lines.

Brock Rodwell, Sales Director at Ray White Marine

Sunreef recently celebrated its 20th anniversary at the prestigious Monaco Yacht Show in September where the partnership between the popular eco-friendly yacht builders and Ray White Marine was formed.

Ray White Marine said the two powerhouse brands are looking to produce strong sales in the Asia-Pacific region with many active leads already in the pipeline here in Australia.

Polish-based Sunreef Yachts famously counts tennis superstar Rafael Nadal and F1 champion Nico Rosberg as clients, each of them owning a Sunreef catamaran.

The yachting industry needs a change now. It needs a transformation and if you look at the boats at the Monaco Yacht Show, it’s happening way too slowly. Sunreef is alone on this path and miles ahead of anybody else.

Nico Rosberg, F1 Champion

Sunreef Yachts Founder and CEO Francis Lapp and F1 Champion Nico Rosberg | Source: Yachts Croatia

Founder and CEO Francis Lapp started the company in the early 2000s after owning a catamaran charter company in his home country of France. Sunreef has quickly become the world’s premiere eco-conscious luxury yacht manufacturer and built over 350 yachts in its 20 years of operation.

On expanding into the Asia-Pacific region, Lapp described Ray White Marine as a reliable and professional partner and noted that Australia offers a perfect cruising arena for Sunreef’s catamarans.

Sunreef recently announced a 50-metre, eco-friendly explorer catamaran | Source: Sunreef Yachts

The company produces luxury catamarans that vary in length from 12 metres to 50 metres and recently opened a purpose-built production facility in Dubai. Frequent direct flights from Australia allow clients to inspect their build and make interior décor selections.

It cuts out half the travel time; it’s a direct flight and the client just does a 24-hour round trip, sees the facilities and is back the next day. Sunreef are employing people from their Polish base so they’re not bringing in external contractors from different countries.

Brock Rodwell, Sales Director at Ray White Marine

Ray White Marine has sold overseas Sunreef Yachts before, with multiple vessels already based in Australia and the South Pacific. They closely consult with multihull yacht experts, such as catamaran specialist Julian Legge, to provide advice on selling catamarans and trimarans.

Ray White Marine has offices in the Gold Coast, Sydney, Melbourne, the Whitsundays and Auckland.

The Market Herald Fancy went on a tour of a Sunreef 80 Eco with renowned explorer and Sunreef ambassador, Mike Horn at the 2022 Monaco Yacht Show.




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