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Mars, Snickers and Milky Way chocolates to receive a major eco-friendly packaging makeover in a bid to reduce waste

Mars, Snickers and Milky Way chocolate bars will be going green with the long-used plastic-based packaging set to be replaced with recyclable paper-based wrapping.

Mars Wrigley Australia announced the major makeover on Monday, and the new-look chocolate bars will hit the shelves in April of next year. 

All of the manufacturer’s Australian-made chocolate bars will be switching to the new recyclable packaging as part of Mars Wrigley’s ongoing sustainability campaign. 

 

All chocolate bars produced by the company will aim to be recyclable, reusable or compostable by 2025.

This puts them firmly in line with the Australian Packaging Covenant Organisation’s 2025 National Packaging Targets.

APCO’s CEO Chris Foley welcomed this week’s announcement from Mars Wrigley.

“Mars Wrigley’s switch to paper-based packaging sets an excellent example to all businesses in Australia of the critical role innovative packaging formats that are more readily recyclable play in meeting the 2025 National Packaging Targets,” he said.

The Australian packaging rollout is a world first for the manufacturer, who hopes to implement the changes across the globe. 

The move will eliminate more than 360 tonnes of plastic from Mars Wrigley’s value chain.

In a big win for ease of use, the packaging can be recycled using comingled recycling bins and paper/cardboard recycling bins across Australia.

General Manager Andrew Leakey said making sure Australians are able to easily recycle the new packaging was a key concern for Mars Wrigley’s research and development team. 

“Mars’ ongoing investment in local R&D has allowed us to be agile and create solutions that have a positive impact on our environment, meet our stringent quality and food safety standards but are also convenient for our consumers to recycle via kerbside recycling,” he said. 

“This was crucially important for us as we wanted to ensure consumers had easy access to recycle our new paper-based packaging.”

The launch of the paper-based packaging was a “significant step” for the manufacturer, he said. 

“As one of the largest snacks and treats manufacturers in Australia, Mars has a responsibility to reduce our environmental footprint right across our business, including packaging.”


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