This chicken dish helped Filipino farmers to have a better livelihood – Manila Bulletin


Kenny Rogers Roasters presents the fruit of its Farmvocacy campaign

While it is an essential industry during the pandemic, the local food scene is still one of the most affected. Apart from the food brands and restaurateurs, Filipino farmers are among the many who fight their ways to survive COVID-19 challenges and even other problems that started way beyond the pandemic times. 

The government and the private sector led many initiatives to help the local farming community. One of them is Kenny Rogers Roasters. The restaurant chain known for its chicken dishes and healthy meals is lent a helping hand to Filipino farmers through its Farmvocacy campaign. Customers who purchased its best-selling Chimichurri Solo Plate were not only treated to a great dining experience but also had the chance to support local farmers.

Farmers from Mapalad Ka in Mindoro; Kenny Rogers Roasters’ Chimichurri Solo Plate

A perfect dish for its Farmvocacy campaign, the Chimichurri featured locally-sourced ingredients. A portion of sales from every Chimichurri Solo Plate purchased via dine-in, takeout, and delivery were donated to select local farmer groups. 

One of the NGOs that will benefit from the initiative is the Tabang sa Dunong, a Bicol-based organization whose advocacy pillars involve scholarship, livelihood augmentation, health and nutrition, and disaster relief. The grant will be used to focus on education as means to improve the quality of life of farmers by supporting their children’s education.

Kenny Rogers Roasters also partnered with Vizcaya Fresh from Nueva Vizcaya which advocates improving the livelihood of poor farmers through the production of organic and reduced-chemical produce for application to the whole supply chain. Through the grant, the NGO will train farmers on organic farming, cultivation techniques, and production support for local farmers such as equipment and seeds.

Also benefitting from the Farmvocacy campaign is Mindoro’s Mapalad Ka. Proceeds from the campaign will be used in the operational and processing sections or infrastructure in the farms to ensure sustainability, better yields, and land cultivation.  

“Farming takes a lot of hard labor, and to this day, this remains to be true,” the restaurant said. “But through Kenny Rogers Roasters Farmvocacy program, customers were able to extend support and encouragement to help address the challenges faced by local farmers.”

To know more about the Farmvocacy campaign, visit @kennyrogersph on Facebook, Instagram, and Youtube.

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