How going vegan could cost you £115.44 more over a year | News

Going vegan may be good for your waistline, but it won’t help those looking to tighten their belts.

Analysis of vegan products across Britain’s supermarkets has found that pack sizes are on average 15 per cent smaller than their meat-based equivalents, and 11 per cent more expensive on a price-per-kilo basis. This means feeding a family of four with three plant-based products a week would cost £115.44 more over a year.

The findings come after a record 620,000 people pledged to adopt a plant-based diet this month as part of the annual “Veganuary” challenge.

Researchers looked at the cost, weight and portion size of 120 own-brand vegan products at Tesco, Sainsbury’s, Asda, Morrisons, Marks & Spencer and Aldi. It then compared these products


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